Except while the Peter Parker campaign failed, not everyone in Hollywood is pushing against it. On The Flash, Iris West (pretty much originally conceived as "Hey, The Flash needs a Lois Lane") is played by Candice Patton. On the upcoming Supergirl show, Jimmy Olson is going to be played by Mehcad Brooks. We've seen our first glimpse of the new Hawkgirl in the season finale of the Flash- the Earth 2 version of Kendra Saunders, now represented by Ciara Renee. The (awesome) DC TV universe isn't the only place this is happening, either. Ben Urich in Daredevil was played by Vondie Curtis-Hall (brilliantly). Ultimate Nick Fury has been the MCU's most constant companion, and they very pointedly chose to pretty much make the Sam Jackson version the canon Nick Fury across all of their properties.
Meanwhile, canon characters of color are being raised to greater prominence. Age of Ultron ended with Falcon and War Machine being part of the New Avengers. On Flash, Cisco Ramon (who was considered so offensively stereotypical in his original comic incarnation that artist George Perez refused to draw him) is a main character and extremely well liked by fans. Agents of SHIELD brought Daisy Johnson front and center.It represents an attempt to say "Hey, for whatever reason (racism) these stories were completely white the first time they were told. Let's try again." And while it's far from perfect (notice how no one mentioned is the main character), it's better. It's an admission that the original stories came from a worse time for a lot of people- and that adapting them to a new medium means we can do better this time around.
And, in turn, comics have started to try- at least Marvel has. The current comic Avengers include Ms. Marvel (aka Kamala Khan, a Pakistani-American from New Jersey), Nova (aka Sam Alexander, a Latino teenager from Arizona), and Miles Morales- the Ultimate Spider-Man inspired by the campaign to make Donald Glover Spider-Man.
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